James Cameron's Taste in Fonts Blows

December 22nd, 2009 at 10:37 am | Daylog, Moving Pictures

I saw AVATAR over the weekend, and like I said on Twitter, “If THE LAST SAMURAI and FERNGULLY: THE LAST RAINFOREST hooked up one night, AVATAR would be their delightful bastard spawn.”

It’s an okay movie, but seriously, James Cameron — was it really necessary to inflict the Papyrus font on us? Hasn’t it been used to death enough already? Wasn’t there a better choice of typeface available to you to use for AVATAR’s logo and subtitles other than a slight variation of fucking Papyrus?

For those who don’t know, Papyrus is one the most over-used fonts in the world. A day probably doesn’t go by that you won’t encounter Papyrus used on some form of sign, website, corporate logo, or product. A quick google actually reveals an entire website dedicated to the subject.

As gripes go, I suppose this is fairly small. AVATAR is pretty stunning. I just wish that at some point during the 14 years it took to make the film, someone would have had the balls to say,” Oh yeah. Totally sweet logo. Wait…doesn’t it kinda look a lot like the label on my delicious Snapple Red Tea?”

Or maybe there just wasn’t enough money left in the $350 million budget to buy a typeface that didn’t come with the standard Windows fontpack.

2 Responses to “James Cameron's Taste in Fonts Blows”

  1. Josh Bales

    I was surprised at how many people caught onto AVATAR’s use of the Papyrus font and then bitched about it in their blogs. Pretty funny, I thought. And pretty sad.

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